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SEO
SEO helps create fast, robust, and user-friendly websites that rank higher in search engines. This, in turn, brings more qualified potential customers to the sites and eventually increases conversion rates.
SEO also aids in building brand awareness for your business. Search engine users are more likely to trust a site that appears on the first page of search engine results pages (SERPs) compared to brands that do not.
If you're a small business owner, you should leverage SEO to establish a strong web presence, outperform your competition, attract new customers, and take your business to the next level.
Here are the top 5 KEY benefits of SEO for small businesses:
- Increased Traffic - Websites in top positions on search engine result pages receive a majority of impressions and clicks. Thus, ranking in these top positions can lead to significant traffic increases for your website.
- Cost-effectiveness - SEO is one of the most cost-effective marketing strategies because it targets users actively looking for your products and services online. The traffic resulting from SEO is more qualified than many other marketing strategies, resulting in cost savings for companies.
- Increased Site Usability - SEO simultaneously enhances your website's navigability for users. It rearranges the site's architecture and links, making pages within the website easier to find and navigate. This not only facilitates search engines in crawling your site but also helps users find information more easily.
- Brand Awareness - Top position rankings result in significant impressions, providing more exposure for your website. Being on the first page for targeted keywords not only helps users associate your brand with those keywords but also instills trust, as companies on the first page are generally perceived to be more trustworthy. The higher your pages and content rank in search engines, the more chances you have for users to see your content and associate with your brand.